Baby Doge partners with German football club

Meanwhile, Doge- and Shiba Inu-inspired meme coin Baby Doge Coin (BabyDoge) has announced it has partnered with professional football club TSG Hoffenheim, a team in the Bundesliga — Germany’s top football league.

In an announcement, Hoffenheim confirmed that Baby Doge will become an official partner of the club, working together on the development of club-specific NFTs. The deal also includes what the club calls “key promotional materials,” which will see Baby Doge advertised on LED boards around the pitch at the team’s home games, as well as co-branded content.

“TSG Hoffenheim are happy to be working together with such an innovative and leading brand like Baby Doge. We are excited and looking forward to a successful partnership, where we’ll bring an NFT collection from the club and other exciting projects to life,” said Denni Strich, CEO of Hoffenheim.

Mike Watson, a project manager at Baby Doge, stated that the deal would expand its presence in the global market and in the European Union and would continue to form strategic partnerships to extend its reach as a community-centered project by establishing itself as a player in the sports world.

A similar canine-based meme coin, Floki Inu (FLOKI), which was created after Elon Musk tweeting he was naming his Shiba Inu “Floki,” also scored a partnership deal with Italian professional football club S.S.C. Napoli in November 2021.

The deal saw Floki Inu’s logo — a cartoon Shiba Inu wearing a viking helmet — displayed on the backside of Napoli players’ jerseys and, similar to Baby Doge’s deal, saw Floki Inu’s logo displayed on LED signs at the Napoli home stadium.

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